{"id":522,"date":"2025-12-04T09:42:42","date_gmt":"2025-12-04T09:42:42","guid":{"rendered":"https:\/\/sdgzero.net\/?page_id=522"},"modified":"2026-04-07T17:32:20","modified_gmt":"2026-04-07T17:32:20","slug":"about-us","status":"publish","type":"page","link":"https:\/\/sdgzero.net\/ar\/about-us\/","title":{"rendered":"\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646\u0627"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"522\" class=\"elementor elementor-522\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-06298c6 e-con-full e-flex e-con e-parent\" data-id=\"06298c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a0557a3 elementor-widget elementor-widget-text-editor\" data-id=\"a0557a3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<style>\n\/* ===============================\n   SDG:ZERO ABOUT PAGE (FULL BLOCK)\n   Includes: Hero, Mission, Directory + Vault, Values, Our Story (with image), CTA\n=============================== *\/\n\n.sdgz-about{\n  --ink:#0f172a;\n  --muted: rgba(15,23,42,.75);\n  --border: rgba(15,23,42,.10);\n  --shadow: 0 28px 70px rgba(15,23,42,.12);\n  --r: 26px;\n  font-family: inherit;\n  color: var(--ink);\n}\n\n\/* Full width band *\/\n.sdgz-band{\n  width:100vw;\n  margin-left:calc(50% - 50vw);\n  margin-right:calc(50% - 50vw);\n  position:relative;\n  overflow:hidden;\n}\n\n.sdgz-inner{\n  width:min(1180px, 100%);\n  margin:0 auto;\n  padding:0 16px;\n  position:relative;\n  z-index:1;\n}\n\n\/* ===============================\n   HERO (animated light SDG wash)\n=============================== *\/\n.sdgz-aboutHero{\n  padding:84px 0 64px;\n  background:#f6f7fb;\n  border-bottom:1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-aboutHero::before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  background:\n    linear-gradient(120deg,\n      rgba(25,72,106,.14),\n      rgba(38,189,226,.14),\n      rgba(76,159,56,.12),\n      rgba(253,157,36,.12),\n      rgba(229,36,59,.10)\n    );\n  background-size: 420% 420%;\n  animation: sdgzGrad 22s ease infinite;\n  opacity: .95;\n  pointer-events:none;\n}\n\n.sdgz-aboutHero::after{\n  content:\"\";\n  position:absolute;\n  inset:-120px;\n  background:\n    radial-gradient(720px 360px at 20% 20%, rgba(255,255,255,.70), transparent 60%),\n    radial-gradient(720px 360px at 80% 70%, rgba(255,255,255,.55), transparent 62%);\n  pointer-events:none;\n}\n\n@keyframes sdgzGrad{\n  0%{background-position:0% 50%;}\n  50%{background-position:100% 50%;}\n  100%{background-position:0% 50%;}\n}\n\n.sdgz-heroWrap{\n  text-align:center;\n  max-width: 920px;\n  margin:0 auto;\n  padding:0 8px;\n}\n\n.sdgz-kicker{\n  display:inline-block;\n  padding:7px 14px;\n  border-radius:999px;\n  background: rgba(255,255,255,.65);\n  border: 1px solid rgba(15,23,42,.08);\n  font-size: 12px;\n  font-weight: 950;\n  letter-spacing: .12em;\n  text-transform: uppercase;\n  color: rgba(15,23,42,.78);\n  backdrop-filter: blur(10px);\n}\n\n.sdgz-heroTitle{\n  font-size: clamp(40px, 5.2vw, 64px);\n  font-weight: 980;\n  line-height: 1.03;\n  margin: 18px 0 14px;\n}\n\n.sdgz-heroLead{\n  font-size: 18px;\n  line-height: 1.6;\n  color: rgba(15,23,42,.76);\n  max-width: 780px;\n  margin: 0 auto;\n}\n\n.sdgz-heroChips{\n  margin-top: 26px;\n  display:flex;\n  gap:10px;\n  justify-content:center;\n  flex-wrap:wrap;\n}\n\n.sdgz-chip{\n  display:inline-flex;\n  align-items:center;\n  gap:8px;\n  padding:10px 14px;\n  border-radius: 16px;\n  background: rgba(255,255,255,.78);\n  border: 1px solid rgba(15,23,42,.10);\n  box-shadow: 0 18px 45px rgba(15,23,42,.08);\n  font-weight: 900;\n  font-size: 13px;\n  color: rgba(15,23,42,.82);\n  backdrop-filter: blur(10px);\n}\n\n\/* ===============================\n   SECTION HEAD\n=============================== *\/\n.sdgz-sectionHead{\n  text-align:center;\n  margin-bottom: 28px;\n}\n\n.sdgz-sectionHead h2{\n  font-size: clamp(28px, 3.5vw, 40px);\n  font-weight: 980;\n  margin: 0 0 10px;\n}\n\n.sdgz-sectionHead p{\n  margin: 0 auto;\n  max-width: 860px;\n  font-size: 16px;\n  line-height: 1.6;\n  color: rgba(15,23,42,.72);\n}\n\n\/* ===============================\n   MISSION \/ PURPOSE (3 cards)\n=============================== *\/\n.sdgz-aboutMission{\n  padding: 64px 0 76px;\n  background: #ffffff;\n  border-top: 1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-cards3{\n  display:grid;\n  grid-template-columns: repeat(3, minmax(0,1fr));\n  gap: 16px;\n}\n\n@media(max-width:980px){\n  .sdgz-cards3{ grid-template-columns: 1fr; }\n}\n\n.sdgz-card{\n  position:relative;\n  background:#fff;\n  border-radius: var(--r);\n  border: 1px solid var(--border);\n  box-shadow: 0 22px 55px rgba(15,23,42,.10);\n  padding: 22px;\n  overflow:hidden;\n}\n\n.sdgz-card::before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:0;\n  bottom:0;\n  width: 10px;\n  background: var(--sdg, #26BDE2);\n}\n\n.sdgz-card::after{\n  content:\"\";\n  position:absolute;\n  inset:-2px;\n  background:\n    radial-gradient(320px 160px at 22% 30%, color-mix(in srgb, var(--sdg) 20%, transparent), transparent 60%),\n    linear-gradient(135deg, color-mix(in srgb, var(--sdg) 9%, transparent), transparent 55%);\n  opacity: .75;\n  pointer-events:none;\n}\n\n.sdgz-cardInner{\n  position:relative;\n  z-index:1;\n}\n\n.sdgz-cardTitle{\n  display:flex;\n  align-items:center;\n  gap:10px;\n  margin: 0 0 10px;\n  font-size: 18px;\n  font-weight: 980;\n}\n\n.sdgz-badge{\n  width: 42px;\n  height: 42px;\n  border-radius: 16px;\n  display:grid;\n  place-items:center;\n  background: color-mix(in srgb, var(--sdg) 14%, #ffffff);\n  border: 1px solid rgba(15,23,42,.10);\n  box-shadow: 0 16px 32px rgba(15,23,42,.10);\n  font-size: 20px;\n}\n\n.sdgz-card p{\n  margin:0;\n  color: rgba(15,23,42,.74);\n  font-size: 14px;\n  line-height: 1.55;\n}\n\n\/* ===============================\n   OUR STORY (image + text)\n=============================== *\/\n.sdgz-aboutStory{\n  padding: 76px 0;\n  background: #ffffff;\n  border-top: 1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-aboutStory::before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  background: linear-gradient(\n    120deg,\n    rgba(25,72,106,.08),\n    rgba(38,189,226,.08),\n    rgba(76,159,56,.07),\n    rgba(253,157,36,.07),\n    rgba(229,36,59,.06)\n  );\n  background-size:420% 420%;\n  animation: sdgzStoryGrad 26s ease infinite;\n  pointer-events:none;\n}\n\n.sdgz-aboutStory::after{\n  content:\"\";\n  position:absolute;\n  inset:-120px;\n  background:\n    radial-gradient(820px 360px at 18% 25%, rgba(255,255,255,.65), transparent 60%),\n    radial-gradient(820px 360px at 85% 70%, rgba(255,255,255,.52), transparent 62%);\n  pointer-events:none;\n}\n\n@keyframes sdgzStoryGrad{\n  0%{background-position:0% 50%;}\n  50%{background-position:100% 50%;}\n  100%{background-position:0% 50%;}\n}\n\n.sdgz-storyGrid{\n  display:grid;\n  grid-template-columns: 420px 1fr;\n  gap: 28px;\n  align-items: center;\n}\n\n@media(max-width:980px){\n  .sdgz-storyGrid{ grid-template-columns: 1fr; }\n}\n\n.sdgz-storyImgWrap{\n  position:relative;\n  border-radius: 28px;\n  overflow:hidden;\n  border:1px solid rgba(15,23,42,.10);\n  box-shadow: 0 28px 70px rgba(15,23,42,.12);\n  background:#fff;\n}\n\n.sdgz-storyImgWrap img{\n  width:100%;\n  aspect-ratio: 1 \/ 1;\n  object-fit: cover;\n  display:block;\n}\n\n.sdgz-storyRibbon{\n  position:absolute;\n  left:14px;\n  top:14px;\n  padding:8px 14px;\n  border-radius: 999px;\n  background: rgba(255,255,255,.85);\n  border: 1px solid rgba(15,23,42,.10);\n  font-size: 12px;\n  font-weight: 950;\n  letter-spacing: .10em;\n  text-transform: uppercase;\n  color: rgba(15,23,42,.78);\n  backdrop-filter: blur(10px);\n}\n\n.sdgz-storyRibbon::before{\n  content:\"\";\n  display:inline-block;\n  width:10px;\n  height:10px;\n  border-radius: 999px;\n  margin-right:8px;\n  background: linear-gradient(180deg,#E5243B,#DDA63A,#4C9F38,#26BDE2,#19486A);\n  vertical-align: -1px;\n}\n\n.sdgz-storyCard{\n  position:relative;\n  background: rgba(255,255,255,.92);\n  border: 1px solid rgba(15,23,42,.10);\n  border-radius: 28px;\n  box-shadow: 0 28px 70px rgba(15,23,42,.12);\n  padding: 28px;\n  overflow:hidden;\n  backdrop-filter: blur(10px);\n}\n\n.sdgz-storyCard::before{\n  content:\"\";\n  position:absolute;\n  left:0;\n  top:0;\n  bottom:0;\n  width:10px;\n  background: linear-gradient(180deg,#E5243B,#DDA63A,#4C9F38,#26BDE2,#19486A);\n  opacity:.95;\n}\n\n.sdgz-storyCard::after{\n  content:\"\";\n  position:absolute;\n  inset:-80px;\n  background:\n    radial-gradient(520px 260px at 20% 30%, rgba(38,189,226,.12), transparent 62%),\n    radial-gradient(520px 260px at 90% 75%, rgba(76,159,56,.09), transparent 62%);\n  pointer-events:none;\n  z-index:0;\n}\n\n.sdgz-storyContent{\n  position:relative;\n  z-index:1;\n}\n\n.sdgz-storyKicker{\n  display:inline-block;\n  margin-bottom: 10px;\n  padding: 6px 12px;\n  border-radius: 999px;\n  background: rgba(15,23,42,.04);\n  border: 1px solid rgba(15,23,42,.10);\n  font-size: 12px;\n  font-weight: 950;\n  letter-spacing: .10em;\n  text-transform: uppercase;\n  color: rgba(15,23,42,.75);\n}\n\n.sdgz-storyTitle{\n  margin: 0 0 12px;\n  font-size: clamp(28px, 3.2vw, 40px);\n  font-weight: 980;\n  line-height: 1.12;\n  color: #0f172a;\n}\n\n.sdgz-storyText{\n  margin: 0;\n  font-size: 15px;\n  line-height: 1.65;\n  color: rgba(15,23,42,.75);\n}\n\n.sdgz-storyText + .sdgz-storyText{\n  margin-top: 12px;\n}\n\n\/* ===============================\n   DIRECTORY + VAULT (2-up)\n=============================== *\/\n.sdgz-aboutPlatforms{\n  padding: 76px 0;\n  background: linear-gradient(180deg, #f6f7fb 0%, #ffffff 100%);\n  border-top: 1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-twoUp{\n  display:grid;\n  grid-template-columns: repeat(2, minmax(0,1fr));\n  gap: 18px;\n  align-items: stretch;\n}\n\n@media(max-width:980px){\n  .sdgz-twoUp{ grid-template-columns: 1fr; }\n}\n\n.sdgz-panel{\n  position:relative;\n  border-radius: 28px;\n  background: rgba(255,255,255,.92);\n  border: 1px solid rgba(15,23,42,.10);\n  box-shadow: var(--shadow);\n  overflow:hidden;\n  padding: 26px;\n  backdrop-filter: blur(10px);\n}\n\n.sdgz-panel::before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  background:\n    radial-gradient(520px 260px at 20% 20%, rgba(38,189,226,.12), transparent 60%),\n    radial-gradient(520px 260px at 85% 80%, rgba(76,159,56,.09), transparent 62%);\n  pointer-events:none;\n  opacity:.9;\n}\n\n.sdgz-panelHead{\n  position:relative;\n  z-index:1;\n  display:flex;\n  gap:14px;\n  align-items:flex-start;\n  margin-bottom: 10px;\n}\n\n.sdgz-panelIcon{\n  width:56px;\n  height:56px;\n  border-radius:18px;\n  background: var(--sdg, #26BDE2);\n  display:grid;\n  place-items:center;\n  box-shadow: 0 18px 36px rgba(0,0,0,.16);\n  flex: 0 0 auto;\n}\n\n.sdgz-panelIcon span{\n  font-size: 26px;\n  line-height:1;\n}\n\n.sdgz-panelHead h3{\n  margin:0;\n  font-size: 22px;\n  font-weight: 980;\n  line-height: 1.15;\n}\n\n.sdgz-panelHead p{\n  margin: 8px 0 0;\n  font-size: 14px;\n  line-height: 1.55;\n  color: rgba(15,23,42,.74);\n}\n\n.sdgz-list{\n  position:relative;\n  z-index:1;\n  list-style:none;\n  padding:0;\n  margin: 14px 0 0;\n  display:grid;\n  gap: 10px;\n}\n\n.sdgz-list li{\n  display:flex;\n  gap:10px;\n  align-items:flex-start;\n  font-size: 14px;\n  color: rgba(15,23,42,.78);\n  line-height: 1.45;\n}\n\n.sdgz-dot{\n  width: 10px;\n  height: 10px;\n  border-radius: 999px;\n  background: var(--sdg, #26BDE2);\n  margin-top: 6px;\n  flex: 0 0 auto;\n  box-shadow: 0 10px 22px color-mix(in srgb, var(--sdg) 35%, transparent);\n}\n\n.sdgz-note{\n  position:relative;\n  z-index:1;\n  margin-top: 14px;\n  padding: 12px 14px;\n  border-radius: 18px;\n  background: rgba(15,23,42,.035);\n  border: 1px solid rgba(15,23,42,.10);\n  font-size: 13px;\n  color: rgba(15,23,42,.76);\n}\n\n\/* ===============================\n   VALUES (4 mini tiles)\n=============================== *\/\n.sdgz-aboutValues{\n  padding: 72px 0;\n  background:#ffffff;\n  border-top: 1px solid rgba(15,23,42,.08);\n  border-bottom: 1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-aboutValues::before{\n  content:\"\";\n  position:absolute;\n  inset:0;\n  background:\n    radial-gradient(740px 280px at 20% 40%, rgba(38,189,226,.08), transparent 60%),\n    radial-gradient(740px 280px at 80% 55%, rgba(76,159,56,.07), transparent 60%),\n    radial-gradient(740px 280px at 50% 0%, rgba(253,157,36,.07), transparent 60%);\n  pointer-events:none;\n}\n\n.sdgz-valuesGrid{\n  display:grid;\n  grid-template-columns: repeat(4, minmax(0,1fr));\n  gap: 16px;\n  margin-top: 22px;\n}\n\n@media(max-width:980px){\n  .sdgz-valuesGrid{ grid-template-columns: 1fr; }\n}\n\n.sdgz-mini{\n  position:relative;\n  background:#fff;\n  border-radius: 22px;\n  border:1px solid rgba(15,23,42,.10);\n  box-shadow: 0 18px 46px rgba(15,23,42,.10);\n  padding: 18px;\n  overflow:hidden;\n}\n\n.sdgz-mini::before{\n  content:\"\";\n  position:absolute;\n  left:0; top:0; bottom:0;\n  width:8px;\n  background: var(--sdg, #19486A);\n}\n\n.sdgz-mini strong{\n  display:block;\n  font-weight: 980;\n  margin-bottom: 6px;\n}\n\n.sdgz-mini span{\n  display:block;\n  font-size: 13px;\n  color: rgba(15,23,42,.72);\n  line-height: 1.45;\n}\n\n\/* ===============================\n   CTA\n=============================== *\/\n.sdgz-aboutCta{\n  padding: 76px 0 90px;\n  background: linear-gradient(180deg, rgba(253,157,36,.09), rgba(255,255,255,0) 72%);\n  border-top: 1px solid rgba(15,23,42,.08);\n}\n\n.sdgz-ctaWrap{\n  text-align:center;\n  max-width: 860px;\n  margin:0 auto;\n}\n\n.sdgz-ctaWrap h2{\n  font-size: clamp(28px, 3.6vw, 40px);\n  font-weight: 980;\n  margin:0 0 10px;\n}\n\n.sdgz-ctaWrap p{\n  margin: 0 auto;\n  max-width: 740px;\n  font-size: 16px;\n  color: rgba(15,23,42,.75);\n  line-height: 1.6;\n}\n\n.sdgz-actions{\n  margin-top: 24px;\n  display:flex;\n  gap: 12px;\n  justify-content:center;\n  flex-wrap:wrap;\n}\n\n.sdgz-btnPrimary{\n  padding: 14px 26px;\n  border-radius: 18px;\n  background: linear-gradient(135deg,#19486A,#26BDE2);\n  color:#fff !important;\n  font-weight: 980;\n  text-decoration:none;\n  box-shadow: 0 18px 40px rgba(25,72,106,.22);\n  transition: transform .18s ease, box-shadow .18s ease, opacity .18s ease;\n  display:inline-flex;\n  align-items:center;\n  gap:8px;\n}\n\n.sdgz-btnPrimary:hover{\n  transform: translateY(-2px);\n  box-shadow: 0 22px 50px rgba(25,72,106,.28);\n  opacity: .95;\n}\n\n.sdgz-btnGhost{\n  padding: 14px 26px;\n  border-radius: 18px;\n  border: 1px solid rgba(15,23,42,.18);\n  background: rgba(255,255,255,.70);\n  color: #0f172a !important;\n  font-weight: 950;\n  text-decoration:none;\n  display:inline-flex;\n  align-items:center;\n  gap:8px;\n  transition: transform .18s ease, background .18s ease;\n}\n\n.sdgz-btnGhost:hover{\n  transform: translateY(-2px);\n  background: rgba(255,255,255,.92);\n}\n\n\/* Mobile spacing tweaks *\/\n@media(max-width:768px){\n  .sdgz-aboutHero{ padding:72px 0 56px; }\n  .sdgz-aboutMission{ padding:56px 0 64px; }\n  .sdgz-aboutStory{ padding:62px 0; }\n  .sdgz-aboutPlatforms{ padding:62px 0; }\n  .sdgz-aboutValues{ padding:62px 0; }\n  .sdgz-aboutCta{ padding:66px 0 78px; }\n}\n<\/style>\n\n<div class=\"sdgz-about\">\n\n  <!-- HERO -->\n  <section class=\"sdgz-band sdgz-aboutHero\" aria-label=\"About SDG:Zero\">\n    <div class=\"sdgz-inner\">\n      <div class=\"sdgz-heroWrap\">\n        <span class=\"sdgz-kicker\">About SDG:Zero<\/span>\n        <h1 class=\"sdgz-heroTitle\">A platform built to help SMEs turn purpose into progress<\/h1>\n        <p class=\"sdgz-heroLead\">\n          SDG:Zero exists to make sustainability practical for everyday businesses. We\u2019re building a community-driven ecosystem\n          where organisations can showcase the SDGs they support, connect with like-minded partners, and grow with credibility.\n        <\/p>\n\n        <div class=\"sdgz-heroChips\">\n          <span class=\"sdgz-chip\">Directory for SMEs<\/span>\n          <span class=\"sdgz-chip\">SDG alignment made simple<\/span>\n          <span class=\"sdgz-chip\">Vault resources (growing)<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- MISSION \/ PURPOSE -->\n  <section class=\"sdgz-band sdgz-aboutMission\" aria-label=\"Our Purpose\">\n    <div class=\"sdgz-inner\">\n\n      <div class=\"sdgz-sectionHead\">\n        <h2>What SDG:Zero is here to achieve<\/h2>\n        <p>\n          Small and medium-sized businesses are the engine of local economies. SDG:Zero helps SMEs communicate impact clearly,\n          win trust faster, and collaborate around shared goals, without the complexity.\n        <\/p>\n      <\/div>\n\n      <div class=\"sdgz-cards3\">\n        <div class=\"sdgz-card\" style=\"--sdg:#26BDE2;\">\n          <div class=\"sdgz-cardInner\">\n            <div class=\"sdgz-cardTitle\">\n              <span class=\"sdgz-badge\">\ud83c\udf0d<\/span>\n              Make SDGs business-friendly\n            <\/div>\n            <p>\n              Translate the 17 Goals into simple, practical actions that businesses can understand, communicate, and improve over time.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"sdgz-card\" style=\"--sdg:#4C9F38;\">\n          <div class=\"sdgz-cardInner\">\n            <div class=\"sdgz-cardTitle\">\n              <span class=\"sdgz-badge\">\ud83d\udcc8<\/span>\n              Help SMEs grow with credibility\n            <\/div>\n            <p>\n              Stand out with a clearer story, stronger proof, and a community that rewards responsible business with visibility.\n            <\/p>\n          <\/div>\n        <\/div>\n\n        <div class=\"sdgz-card\" style=\"--sdg:#FD9D24;\">\n          <div class=\"sdgz-cardInner\">\n            <div class=\"sdgz-cardTitle\">\n              <span class=\"sdgz-badge\">\ud83e\udd1d<\/span>\n              Build partnerships that scale\n            <\/div>\n            <p>\n              Connect businesses, suppliers, and communities, so collaboration becomes a growth strategy, not a buzzword.\n            <\/p>\n          <\/div>\n        <\/div>\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- OUR STORY -->\n  <section class=\"sdgz-band sdgz-aboutStory\" aria-label=\"Our Story\">\n    <div class=\"sdgz-inner\">\n\n      <div class=\"sdgz-storyGrid\">\n\n        <!-- IMAGE -->\n        <div class=\"sdgz-storyImgWrap\">\n         \n          <img decoding=\"async\" src=\"https:\/\/sdgzero.net\/wp-content\/uploads\/2025\/11\/Gemini_Generated_Image_fakerwfakerwfake-1.png\" alt=\"Sustainable Development Goals, SDGs\" loading=\"lazy\">\n        <\/div>\n\n        <!-- TEXT -->\n        <div class=\"sdgz-storyCard\">\n          <div class=\"sdgz-storyContent\">\n            <span class=\"sdgz-storyKicker\">Our Story<\/span>\n            <h2 class=\"sdgz-storyTitle\">From a small database to a global sustainability directory<\/h2>\n\n            <p class=\"sdgz-storyText\">\n              Founded in 2015, Sustainable Development Directory emerged from a collective passion for creating positive environmental and social change. Our founders, Dr. Maya Sharma and James Chen, recognised a critical gap in the sustainability landscape: while thousands of organisations were working toward a better future, there was no centralised platform connecting them with people who wanted to support their efforts.\n            <\/p>\n\n            <p class=\"sdgz-storyText\">\n              What started as a small database of sustainable businesses in London has grown into a global directory featuring over 5,000 verified organisations across 120+ countries. Today, we serve more than 250,000 monthly users who rely on us to make informed, sustainable choices in their personal and professional lives.\n            <\/p>\n          <\/div>\n        <\/div>\n\n      <\/div>\n\n    <\/div>\n  <\/section>\n\n  <!-- DIRECTORY + VAULT -->\n  <section class=\"sdgz-band sdgz-aboutPlatforms\" aria-label=\"Directory and Vault\">\n    <div class=\"sdgz-inner\">\n\n      <div class=\"sdgz-sectionHead\">\n        <h2>The SDG:Zero ecosystem<\/h2>\n        <p>\n          SDG:Zero is made up of two core parts, the Directory (live now) and the Vault (in active development).\n          Together they help SMEs be discovered, communicate impact, and access tools to improve.\n        <\/p>\n      <\/div>\n\n      <div class=\"sdgz-twoUp\">\n\n        <!-- DIRECTORY -->\n        <div class=\"sdgz-panel\" style=\"--sdg:#19486A;\">\n          <div class=\"sdgz-panelHead\">\n            <div class=\"sdgz-panelIcon\" style=\"--sdg:#19486A;\"><span>\ud83c\udfe2<\/span><\/div>\n            <div>\n              <h3>\u062f\u0644\u064a\u0644 \u0623\u0647\u062f\u0627\u0641 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629: \u0635\u0641\u0631<\/h3>\n              <p>\n                A business directory built for SMEs, designed to showcase what you do and the SDGs you support,\n                making it easier for customers and partners to find values-led organisations.\n              <\/p>\n            <\/div>\n          <\/div>\n\n          <ul class=\"sdgz-list\">\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#19486A;\"><\/span><span><strong>Be discovered<\/strong> by customers looking for responsible, impact-led businesses.<\/span><\/li>\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#19486A;\"><\/span><span><strong>Show proof<\/strong> through clear SDG alignment, messaging, and progress over time.<\/span><\/li>\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#19486A;\"><\/span><span><strong>Connect locally<\/strong> with partners, suppliers, and community opportunities.<\/span><\/li>\n          <\/ul>\n        <\/div>\n\n        <!-- VAULT -->\n        <div class=\"sdgz-panel\" style=\"--sdg:#26BDE2;\">\n          <div class=\"sdgz-panelHead\">\n            <div class=\"sdgz-panelIcon\" style=\"--sdg:#26BDE2;\"><span>\ud83d\udd12<\/span><\/div>\n            <div>\n              <h3>\u0647\u062f\u0641 \u0627\u0644\u062a\u0646\u0645\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u062f\u0627\u0645\u0629: \u0642\u0628\u0648 \u0635\u0641\u0631\u064a<\/h3>\n              <p>\n                The Vault is our growing library of resources, templates, guides, and tools to help SMEs apply the SDGs in a practical way.\n                It\u2019s currently being built, so you\u2019ll see a small starter set now, with much more coming soon.\n              <\/p>\n            <\/div>\n          <\/div>\n\n          <ul class=\"sdgz-list\">\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#26BDE2;\"><\/span><span><strong>Starter resources<\/strong> available now, with new content added as we grow.<\/span><\/li>\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#26BDE2;\"><\/span><span><strong>Practical templates<\/strong> for messaging, reporting, and SDG alignment.<\/span><\/li>\n            <li><span class=\"sdgz-dot\" style=\"--sdg:#26BDE2;\"><\/span><span><strong>Learning content<\/strong> to help teams take consistent action over time.<\/span><\/li>\n          <\/ul>\n\n          <div class=\"sdgz-note\">\n            <strong>Status:<\/strong> The Vault is in active development. You\u2019ll see a few resources today, with a much larger library rolling out in phases.\n          <\/div>\n        <\/div>\n\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- VALUES -->\n  <section class=\"sdgz-band sdgz-aboutValues\" aria-label=\"Our Principles\">\n    <div class=\"sdgz-inner\">\n      <div class=\"sdgz-sectionHead\">\n        <h2>What makes SDG:Zero different<\/h2>\n        <p>\n          We\u2019re building a platform where sustainability isn\u2019t a marketing claim, it\u2019s something you can show, improve, and collaborate on.\n        <\/p>\n      <\/div>\n\n      <div class=\"sdgz-valuesGrid\">\n        <div class=\"sdgz-mini\" style=\"--sdg:#E5243B;\">\n          <strong>Clarity<\/strong>\n          <span>Simple language, practical actions, and easy-to-understand SDG alignment.<\/span>\n        <\/div>\n\n        <div class=\"sdgz-mini\" style=\"--sdg:#DDA63A;\">\n          <strong>Credibility<\/strong>\n          <span>Encouraging proof, progress, and transparency over vague claims.<\/span>\n        <\/div>\n\n        <div class=\"sdgz-mini\" style=\"--sdg:#4C9F38;\">\n          <strong>Community<\/strong>\n          <span>Built for SMEs to collaborate, share wins, and grow together.<\/span>\n        <\/div>\n\n        <div class=\"sdgz-mini\" style=\"--sdg:#19486A;\">\n          <strong>Momentum<\/strong>\n          <span>Start small, improve steadily, and make impact visible over time.<\/span>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n  <!-- CTA -->\n  <section class=\"sdgz-band sdgz-aboutCta\" aria-label=\"\u0627\u0646\u0636\u0645 \u0625\u0644\u0649 SDG:Zero\">\n    <div class=\"sdgz-inner\">\n      <div class=\"sdgz-ctaWrap\">\n        <h2>Join the movement, start with one step<\/h2>\n        <p>\n          List your business on the SDG:Zero Directory and begin showcasing the goals you support.\n          The Vault will continue expanding, bringing more resources and tools as the community grows.\n        <\/p>\n\n        <div class=\"sdgz-actions\">\n          <a class=\"sdgz-btnPrimary\" href=\"\/ar\/join\/\">\u0627\u0646\u0636\u0645 \u0625\u0644\u0649 SDG:Zero <span>\u2192<\/span><\/a>\n          <a class=\"sdgz-btnGhost\" href=\"\/ar\/contact-us\/\">\u0627\u062a\u0635\u0644 \u0628\u0646\u0627 <span>\u2192<\/span><\/a>\n        <\/div>\n      <\/div>\n    <\/div>\n  <\/section>\n\n<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>About SDG:Zero A platform built to help SMEs turn purpose into progress SDG:Zero exists to make sustainability practical for everyday businesses. We\u2019re building a community-driven ecosystem where organisations can showcase the SDGs they support, connect with like-minded partners, and grow with credibility. Directory for SMEs SDG alignment made simple Vault resources (growing) What SDG:Zero is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-522","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/pages\/522","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/comments?post=522"}],"version-history":[{"count":0,"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/pages\/522\/revisions"}],"wp:attachment":[{"href":"https:\/\/sdgzero.net\/ar\/wp-json\/wp\/v2\/media?parent=522"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}