{"id":2207,"date":"2026-01-28T15:58:07","date_gmt":"2026-01-28T15:58:07","guid":{"rendered":"https:\/\/sdgzero.net\/?page_id=2207"},"modified":"2026-02-07T10:00:05","modified_gmt":"2026-02-07T10:00:05","slug":"responsible-consumption-and-production","status":"publish","type":"page","link":"https:\/\/sdgzero.net\/es\/the-17-sustainable-development-goals-for-business\/responsible-consumption-and-production\/","title":{"rendered":"Consumo y producci\u00f3n responsables"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2207\" class=\"elementor elementor-2207\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-464b53b e-con-full e-flex e-con e-parent\" data-id=\"464b53b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cb21026 elementor-widget elementor-widget-text-editor\" data-id=\"cb21026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<section class=\"sdgz-sdgPage sdgz-sdg12\" aria-label=\"ODS 12 Consumo y producci\u00f3n responsables\">\n  <div class=\"sdgz-sdgPage__wrap\">\n\n    <!-- HERO -->\n    <header class=\"sdgz-sdgPage__hero\" style=\"--sdg:#BF8B2E; --wash:rgba(191,139,46,0.16);\">\n      <div class=\"sdgz-sdgPage__heroInner\">\n\n        <!-- LEFT -->\n        <div class=\"sdgz-sdgPage__heroLeft\">\n          <div class=\"sdgz-sdgPage__kicker\">ODS 12, Consumo y producci\u00f3n responsables<\/div>\n\n          <h1 class=\"sdgz-sdgPage__title\">Consumo y producci\u00f3n responsables<\/h1>\n\n          <p class=\"sdgz-sdgPage__lead\">\n            Garantizar patrones de consumo y producci\u00f3n sostenibles. Para las pymes, esto significa reducir los residuos, elegir mejores proveedores, mejorar la eficiencia y dise\u00f1ar servicios que utilicen menos materiales y generen menos contaminaci\u00f3n, sin perjudicar la calidad.\n          <\/p>\n\n          <!-- TOP CTA ROW -->\n          <div class=\"sdgz-sdgPage__ctaRow\">\n            <a class=\"sdgz-sdgPage__btn sdgz-sdgPage__btnPrimary\" href=\"\/es\/add-listing\/\">A\u00f1ade el ODS 12 a tu lista de ODS:Cero.<\/a>\n            <a class=\"sdgz-sdgPage__btn sdgz-sdgPage__btnGhost\" href=\"https:\/\/sdgzero.net\/es\/the-17-sustainable-development-goals-for-business\/\">Volver a todos los ODS<\/a>\n          <\/div>\n\n          <!-- CHIPS -->\n          <div class=\"sdgz-sdgPage__chips\" aria-label=\"\u00c1reas de enfoque r\u00e1pido\">\n            <span class=\"sdgz-sdgPage__chip\">Reducci\u00f3n de residuos<\/span>\n            <span class=\"sdgz-sdgPage__chip\">Mejores proveedores<\/span>\n            <span class=\"sdgz-sdgPage__chip\">Eficiencia<\/span>\n            <span class=\"sdgz-sdgPage__chip\">Pensamiento circular<\/span>\n          <\/div>\n\n          <!-- LOCAL SME EXAMPLE (TINTED + BOXED) -->\n          <div class=\"sdgz-sdgPage__localExample sdgz-sdgPage__localExampleTint\" aria-label=\"Ejemplo de PYME local\">\n            <div class=\"sdgz-sdgPage__localTop\">\n              <span class=\"sdgz-sdgPage__localTag\">Ejemplo de PYME local<\/span>\n              <span class=\"sdgz-sdgPage__localPlace\">Sheffield<\/span>\n            <\/div>\n\n            <h2 class=\"sdgz-sdgPage__localTitle\">Un ejemplo pr\u00e1ctico, local y repetible<\/h2>\n\n            <p class=\"sdgz-sdgPage__localText\">\n              Una empresa de impresi\u00f3n y se\u00f1alizaci\u00f3n con sede en Sheffield descubri\u00f3 que estaba desechando recortes de material y utilizando m\u00e1s embalaje del necesario. Implementaron un sencillo sistema de reutilizaci\u00f3n de recortes, cambiaron a embalajes reciclables y agruparon las entregas por zona. Redujeron los residuos, disminuyeron los costes y los clientes agradecieron el cambio porque era visible y pr\u00e1ctico.\n            <\/p>\n\n            <div class=\"sdgz-sdgPage__localGrid\">\n              <div class=\"sdgz-sdgPage__localBox\">\n                <div class=\"sdgz-sdgPage__localBoxTitle\">Lo que hicieron<\/div>\n                <ul class=\"sdgz-sdgPage__localList\">\n                  <li>Se realizaba un seguimiento semanal de los residuos y se reutilizaban los recortes.<\/li>\n                  <li>Se opt\u00f3 por materiales de embalaje reciclables.<\/li>\n                  <li>Entregas locales agrupadas para reducir el kilometraje.<\/li>\n                <\/ul>\n              <\/div>\n\n              <div class=\"sdgz-sdgPage__localBox\">\n                <div class=\"sdgz-sdgPage__localBoxTitle\">Impacto empresarial<\/div>\n                <ul class=\"sdgz-sdgPage__localList\">\n                  <li>Menores costos de materiales y eliminaci\u00f3n<\/li>\n                  <li>Flujo de trabajo m\u00e1s r\u00e1pido con menos retrabajo<\/li>\n                  <li>Reputaci\u00f3n m\u00e1s s\u00f3lida en materia de &quot;negocios responsables&quot;<\/li>\n                <\/ul>\n              <\/div>\n\n              <div class=\"sdgz-sdgPage__localBox sdgz-sdgPage__localBoxWide\">\n                <div class=\"sdgz-sdgPage__localBoxTitle\">\u00c1ngulo de SEO local<\/div>\n                <p class=\"sdgz-sdgPage__localSmall\">\n                  Actualizaron su ficha de SDG:Zero con las palabras clave &quot;embalajes reciclables&quot;, &quot;impresi\u00f3n con reducci\u00f3n de residuos&quot; y &quot;se\u00f1alizaci\u00f3n ecol\u00f3gica en Sheffield&quot;. Esto facilit\u00f3 b\u00fasquedas como &quot;imprenta sostenible en Sheffield&quot; y &quot;se\u00f1alizaci\u00f3n ecol\u00f3gica cerca de m\u00ed&quot;, y ayud\u00f3 a los clientes a encontrarlas m\u00e1s r\u00e1pidamente.\n                <\/p>\n              <\/div>\n            <\/div>\n\n            <div class=\"sdgz-sdgPage__localCTA\">\n              <a class=\"sdgz-sdgPage__localBtn\" href=\"\/es\/add-listing\/\">A\u00f1ade tus acciones de reducci\u00f3n de residuos a tu lista.<\/a>\n              <span class=\"sdgz-sdgPage__localHint\">Menos residuos, m\u00e1s valor a nivel local.<\/span>\n            <\/div>\n          <\/div>\n        <\/div>\n\n        <!-- RIGHT -->\n        <aside class=\"sdgz-sdgPage__heroRight\">\n          <div class=\"sdgz-sdgPage__iconWrap\" aria-label=\"Icono de los ODS 12\">\n            <img decoding=\"async\" src=\"https:\/\/sdgzero.net\/wp-content\/uploads\/2026\/01\/sdg-12.png\" alt=\"SDG 12 Responsible Consumption and Production icon\">\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__heroCard sdgz-sdgPage__heroCardTint\">\n            <div class=\"sdgz-sdgPage__heroCardTitle\">Qu\u00e9 significa esto<\/div>\n            <div class=\"sdgz-sdgPage__heroCardText\">\n              El ODS 12 trata sobre un mejor uso de los recursos. Las pymes pueden liderar el cambio reduciendo los residuos, mejorando la eficiencia, eligiendo proveedores responsables y realizando cambios que los clientes puedan ver y en los que puedan confiar.\n            <\/div>\n          <\/div>\n        <\/aside>\n\n      <\/div>\n    <\/header>\n\n    <!-- CONTENT GRID -->\n    <div class=\"sdgz-sdgPage__grid\">\n\n      <!-- VIDEO (TINTED + BOXED) -->\n      <article class=\"sdgz-sdgPage__card sdgz-sdgPage__cardTint\">\n        <h2 class=\"sdgz-sdgPage__h\">V\u00eddeo explicativo r\u00e1pido<\/h2>\n        <p class=\"sdgz-sdgPage__p\">Descubre c\u00f3mo el ODS 12 apoya a las pymes locales y c\u00f3mo peque\u00f1os cambios en los residuos, los materiales y los proveedores pueden reducir los costes y mejorar la confianza local.<\/p>\n\n        <div class=\"sdgz-sdgPage__video\">\n          <iframe\n            title=\"ODS 12, Consumo y producci\u00f3n responsables\"\n            src=\"https:\/\/www.youtube.com\/embed\/pOwOvqjYbPw\"\n            loading=\"lazy\"\n            referrerpolicy=\"strict-origin-when-cross-origin\"\n            allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\"\n            allowfullscreen>\n          <\/iframe>\n        <\/div>\n\n        <div class=\"sdgz-sdgPage__videoNote\">Para acceder a m\u00e1s podcasts y plantillas pr\u00e1cticas sobre auditor\u00edas de residuos, controles de proveedores e ideas de negocios circulares, \u00fanase a SDG:Zero Vault.<\/div>\n      <\/article>\n\n      <!-- Practical actions (TINTED + BOXED) -->\n      <article class=\"sdgz-sdgPage__card sdgz-sdgPage__cardTint\">\n        <h2 class=\"sdgz-sdgPage__h\">Acciones pr\u00e1cticas para las PYMES<\/h2>\n        <div class=\"sdgz-sdgPage__boxes\">\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Realizar una auditor\u00eda de residuos sencilla<\/div>\n            <p class=\"sdgz-sdgPage__p\">Durante dos semanas, lleva un registro de lo que tiras a la basura y, a continuaci\u00f3n, corrige las dos principales causas.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Mejorar las compras<\/div>\n            <p class=\"sdgz-sdgPage__p\">Compra menos, compra de forma m\u00e1s inteligente, reduce los pedidos excesivos y establece est\u00e1ndares m\u00ednimos para los proveedores.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Recorte los envases y los art\u00edculos de un solo uso.<\/div>\n            <p class=\"sdgz-sdgPage__p\">Sustituya los materiales siempre que sea posible y ofrezca opciones reutilizables o de recarga.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Dise\u00f1o para su reutilizaci\u00f3n o reparaci\u00f3n.<\/div>\n            <p class=\"sdgz-sdgPage__p\">Ofrezca opciones de reparaci\u00f3n, mantenimiento o devoluci\u00f3n que permitan prolongar la vida \u00fatil de los productos.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Reducir el desperdicio de energ\u00eda y agua<\/div>\n            <p class=\"sdgz-sdgPage__p\">Las mejoras en la eficiencia reducen los costes y el impacto ambiental, sin menoscabar la calidad.<\/p>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <!-- Listing copy examples (TINTED + BOXED) -->\n      <article class=\"sdgz-sdgPage__card sdgz-sdgPage__cardTint\">\n        <h2 class=\"sdgz-sdgPage__h\">Ejemplos de copias de listados que puedes utilizar<\/h2>\n        <div class=\"sdgz-sdgPage__boxes\">\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Reducci\u00f3n de residuos<\/div>\n            <p class=\"sdgz-sdgPage__p\">Reducimos los residuos mediante una mejor planificaci\u00f3n, el reciclaje y mejoras pr\u00e1cticas que reducen el uso de materiales.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Proveedores responsables<\/div>\n            <p class=\"sdgz-sdgPage__p\">Trabajamos con proveedores que apoyan el abastecimiento responsable y que buscan reducir los embalajes innecesarios.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Reutilizar y reparar<\/div>\n            <p class=\"sdgz-sdgPage__p\">Fomentamos la reutilizaci\u00f3n y la reparaci\u00f3n siempre que sea posible, ayudando a nuestros clientes a obtener una mayor vida \u00fatil y un mejor valor.<\/p>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <!-- Metrics (TINTED + BOXED) -->\n      <article class=\"sdgz-sdgPage__card sdgz-sdgPage__cardTint\">\n        <h2 class=\"sdgz-sdgPage__h\">M\u00e9tricas sencillas para realizar un seguimiento<\/h2>\n        <div class=\"sdgz-sdgPage__boxes\">\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Residuos por tipo<\/div>\n            <p class=\"sdgz-sdgPage__p\">Kilogramos de residuos, tasa de reciclaje y principales flujos de residuos mes a mes.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Embalaje utilizado<\/div>\n            <p class=\"sdgz-sdgPage__p\">Unidades compradas, cambios realizados y porcentaje de unidades cambiadas a materiales reciclables.<\/p>\n          <\/div>\n\n          <div class=\"sdgz-sdgPage__box\">\n            <div class=\"sdgz-sdgPage__boxTitle\">Ahorros de eficiencia<\/div>\n            <p class=\"sdgz-sdgPage__p\">Consumo de energ\u00eda y agua, adem\u00e1s del ahorro de costes derivado de proyectos de mejora.<\/p>\n          <\/div>\n        <\/div>\n      <\/article>\n\n      <!-- SDG-SPECIFIC CTA (TINTED) -->\n      <article class=\"sdgz-sdgPage__card sdgz-sdgPage__ctaCard\">\n        <div class=\"sdgz-sdgPage__ctaKicker\">ODS 12, los residuos son un costo<\/div>\n        <h2 class=\"sdgz-sdgPage__ctaTitle\">Transforma la eficiencia en credibilidad local y margen de beneficio.<\/h2>\n        <p class=\"sdgz-sdgPage__p\">\n          Los clientes valoran las decisiones responsables. Al reducir el desperdicio, mejorar la eficiencia y elegir mejores proveedores, se reducen los costos y se genera confianza. A\u00f1ada el ODS 12 a su lista de ODS:Cero y publique actualizaciones breves sobre los cambios realizados y las mejoras implementadas.\n        <\/p>\n\n        <div class=\"sdgz-sdgPage__ctaBullets\">\n          <div class=\"sdgz-sdgPage__ctaBullet\">Dest\u00e1quese como una empresa local moderna y responsable.<\/div>\n          <div class=\"sdgz-sdgPage__ctaBullet\">Reduzca los costos eliminando el desperdicio y la ineficiencia.<\/div>\n          <div class=\"sdgz-sdgPage__ctaBullet\">Fomente la visibilidad local con las palabras clave \u201ceco\u201d, \u201creciclaje\u201d y \u201cresponsable\u201d.<\/div>\n        <\/div>\n\n        <div class=\"sdgz-sdgPage__ctaRow2\">\n          <a class=\"sdgz-sdgPage__btn sdgz-sdgPage__btnPrimary\" href=\"\/es\/join\/\">\u00danete a SDG:Zero<\/a>\n          <a class=\"sdgz-sdgPage__btn sdgz-sdgPage__btnGhost\" href=\"\/es\/add-listing\/\">Crea tu anuncio<\/a>\n        <\/div>\n      <\/article>\n\n    <\/div>\n  <\/div>\n<\/section>\n\n<style>\n\/* ========= SDG 12, FULL CSS (Elementor-safe: no <p>, no <br>) ========= *\/\n.sdgz-sdg12{ --sdg:#BF8B2E; 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}\n  .sdgz-sdg12 .sdgz-sdgPage__heroRight{ justify-items:start; }\n  .sdgz-sdg12 .sdgz-sdgPage__grid{ grid-template-columns:1fr; }\n  .sdgz-sdg12 .sdgz-sdgPage__localGrid{ grid-template-columns:1fr; }\n  .sdgz-sdg12 .sdgz-sdgPage__localBoxWide{ grid-column:auto; }\n}\n@media (max-width: 640px){\n  .sdgz-sdg12 .sdgz-sdgPage__ctaRow a,\n  .sdgz-sdg12 .sdgz-sdgPage__ctaRow2 a{\n    width:100%;\n    justify-content:center;\n  }\n}\n<\/style>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>SDG 12, Responsible consumption and production Responsible Consumption and Production Ensure sustainable consumption and production patterns. For SMEs, this means reducing waste, choosing better suppliers, improving efficiency, and designing services that use fewer materials and create less pollution, without harming quality. Add SDG 12 to your SDG:Zero listing Back to all SDGs Waste reduction Better [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2158,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-2207","page","type-page","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/pages\/2207","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/comments?post=2207"}],"version-history":[{"count":0,"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/pages\/2207\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/pages\/2158"}],"wp:attachment":[{"href":"https:\/\/sdgzero.net\/es\/wp-json\/wp\/v2\/media?parent=2207"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}